• Holly Jo

Shop Sustainable: RE.BORN Swimwear

You really only need a few good swimsuits, yet every summer fast fashion companies churn out new, trendy, and poor-quality garments based on whatever that year's Love Island contestants are wearing. RE.BORN, however, are different. The swimwear startup, run by Georgia Braithwaite, are all about slow production and high quality; currently they offer four essential swimwear styles to fit every body, and most importantly, to last more than one season. I spoke to Georgia about her business and some of her own sustainable practices.

First off, tell me a little bit about yourself, what your business is about and why you started it…

A Yorkshire lass at heart, I relocated down to London in 2018 to pursue my career within the fashion industry. I've worked with a number of leading retailers, along with start-up designers (whilst juggling A-levels) which at the time, was a two-man band! But I've always known eventually I wanted to follow that path, and set-up my own business. My passion for the future of fashion, and sustainability I suppose has always been with me. With my love for travel, swimwear seemed the perfect place to start.

How did you get into sustainability? Were there any particular stories or events that resonated with you enough to change your habits?

Again, I think through industry-experience which I cannot stress enough at JUST how crucial this has been in terms of knowledge and experience! There is nothing more valuable than learning on the job. The future of fashion, and what this looks like fascinates me, and as I'm sure you'd agree, with the challenges 2020 has thrown at us, what better time to jump on the bandwagon and become a part of the much-needed change! Can you tell me a bit about how you have made your business practices sustainable?

So here at RE.BORN our entire collection is produced through the use of recycled plastic bottles. Produced in the same factory as leading high-street retailers, utilising the offcuts/stock fabric that otherwise would go straight to monstrous landfill sites/even worse our beautiful oceans. 

Are there any areas of your business that just can’t be made sustainable?

At present, we're working tirelessly to ensure we are producing and operating as sustainably as possible. However, there's always going to be processes in place that are harder to monitor. Right through from design (in-house within my own four walls!) to production, marketing, packaging, you name it! We are constantly thinking about how to better and improve our practices for a more sustainable approach. We are always open to suggestions, and love nothing more than hearing from our consumers! Building a collection, shaped and molded by the likes of our followers, first hand is simply invaluable and something we're very proud of. Do you hope to expand your business in future or are you happy with where you are at?

Absolutely! I'm one to always have a notebook and pen by my side and constantly thinking about how we can expand out, and future projects I'm eager to get cracking with! Naturally, I'm very visual when it comes to creativity so my camera roll is FULL of inspo. As a start-up, I think it's so important to think about scope for expansion right from the onset. Ultimately, this shapes the direction of the brand, and all I'm going to say is keep an eye out for plenty of exciting things we have coming your way! Until then, that's all we can say! 

What has been your favourite part about running your business so far?

Where do I start? Aside from the blood, sweat and tears it's been an emotional rollercoaster! There is something incredibly special about seeing your own design for the first time in the flesh. The process of it coming to life, right down to shooting for the lookbook! Despite the sleepless nights, and hours on end I've put into building this brand, it's my baby and I'm super excited for what's to come eeeeek!

You can get your hands on some of their products via Instagram.

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